The way you structure your payment offers can increase your
sales. I'm not talking about the way people pay like credit
cards, digital payments, checks, and cash options. What I'm
taking about is can your customers try before they buy, pay
later, make payments, do they get a rebate, etc. Below are
six payment offers that will sell like your products or services
like crazy:
1. Sample It
Offer your customers a free sample or short version of your
product or service. Your sample should give them only a few
benefits of the full version. This will entice them to purchase
the full version to get the total benefits.
2. Name Your Price
Offer customers a choice of want they can pay for your product
or service. List your original product and price then add another
product with it for a little higher price. Your orders will increase
buy letting the customers choose their price.
3. Free To Try
Offer your customers a free trial of your product or service.
You could offer the free trial for 5 to 30 days. This is showing
them that you have confidence in your product or service and
it will sell itself.
4. Give A Little Back
Offer your customers a cash back rebate after they buy your
product or service. I feel a good rebate would be a least 10%
of their purchase price or higher. This will increase your sales
and, like most of us, they will forget to turn in the rebate.
5. Pay Later
Offer your customers the choice of being billed later for their
purchase. Bill them in a few weeks or a month. This will stop
you from losing customers who can't afford to purchase your
product or service at that time.
6. Little At A Time
Offer your customers the option of paying you a little at a time
for your product or service. You could divide up the purchase
price into bi-weekly or monthly payments. You won't lose
customers that may not be able to pay the full amount at that
time.
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