I have read thousands of ad copies online and offline
over my lifetime. I have read excellent ad copies that
made me buy right away and some that may have had
a decent product, but had a poor ad copy that turned
Below I've made a list of 42 deadly ad copy sins that
I've made over the years and that you can learn from:
-no compelling headline
-no believable testimonials
-no sub headlines
-no attractive benefits
-no strong guarantees
-no asking or answering questions
-no proof of benefits offered
-no contact information for questions
-no conversational writing
-too long of sentences
-no deadline to order
-no free trials
-too light of text
-too dark of background
-ad copy doesn't blend together
-no breaks in ad copy
-ad copy in all CAPS
-few ordering options
-no visual aids
-no comparison to competition
-no reminding of benefits or deadlines
-no information about your business
-no appealing adjectives
-no appealing phrases
-too large of text
-too small of text
-no emotional appeal
-too large of paragraphs
-no story telling
-no underlining or bolding of keywords
-too short of ad copy
-too long of ad copy
-no facts or case studies
-hard to understand jargon
-no free bonuses
-too low of price
-too high of price
Power Copywriting for the Internet by Bob Serling
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Even though the price
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But if you can know
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