I have read thousands of ad copies online and offline
over my lifetime. I have read excellent ad copies that
made me buy right away and some that may have had
a decent product, but had a poor ad copy that turned
me away.
Below I've made a list of 42 deadly ad copy sins that
I've made over the years and that you can learn from:
-no compelling headline
-no believable testimonials
-no sub headlines
-no attractive benefits
-no features
-no strong guarantees
-no asking or answering questions
-no proof of benefits offered
-no contact information for questions
-no endorsements
-no conversational writing
-too long of sentences
-no deadline to order
-no free trials
-spelling mistakes
-grammar mistakes
-too light of text
-too dark of background
-ad copy doesn't blend together
-no breaks in ad copy
-no bullets
-ad copy in all CAPS
-few ordering options
-no visual aids
-no comparison to competition
-no reminding of benefits or deadlines
-no information about your business
-no appealing adjectives
-no appealing phrases
-too large of text
-too small of text
-no emotional appeal
-too large of paragraphs
-no story telling
-no underlining or bolding of keywords
-too short of ad copy
-too long of ad copy
-no facts or case studies
-hard to understand jargon
-no free bonuses
-too low of price
-too high of price
Power Copywriting for the Internet by Bob Serling
Yes Please!
I am taking you up on your incredible offer today at the steeply discounted price of $47 which saves me over 70% from the normal retail price.
Getting started couldn't be easier. The cost of this powerful business-building
program is normally $157. You can have it for a limited time at the discounted price of $47.
That includes Bob's complete "power formula," the annotated workshop
session, and all 5 bonuses.
Even though the price
is extremely reasonable, here's what's really important. If this program
was just another set of "tell you what to do" techniques without
showing you precisely how to do it... another light-weight program that
just leaves you broke and frustrated, it wouldn't matter what the price
is. It wouldn't be worth it.
But if you can know
with complete certainty that every web marketing piece you write will
successfully achieve your goal, whether it's getting a steady new stream
of new customers... doubling or tripling your revenues... cashing in with
lucrative backend sales... or whatever your specific marketing goal may
be... and having the skill to do this year after year for as long as you're
in business, what is that actually worth to you?
I can't put an exact
dollar figure on it for you -- only you can do that. But I can tell you
this: at $47, this program
could very possibly be the best bargain and the best investment you'll
ever make.
To get on track to
making all of your Internet marketing as profitable as possible, you can order now online using Clickbanks secure order system.
Remember the price was
Buy now - I dont know how much longer I can offer it at this amazingly low price.
Yes I want it Now!
I am taking you up on your incredible offer today at the bargain discounted price of $47 which saves me over 70% from the normal retail price.
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