1. Write your ad copy like you're talking directly
to your visitors. Use the words "you", "your", and
"you're" a lot in your ad copy.
2. Visit business discussion boards regularly. You
could discover helpful advice, online resources and
give your own two cents worth.
3. Gain free advertising by listing your business info
in your chat room profile. Most chat rooms allow
this, but check their rules to be sure.
4. Let people know about your affiliate program.
Submit it to numerous affiliate program directories,
announce it in your e-zine, put it in your sig file, etc.
5. Tell your visitors exactly what you want them to
do at your web site. You may want them to order
products, subscribe to your ezine, etc.
6. Focus your site on your visitor's desires, not on
yourself. They want to know what's in it for them,
not that you won an award for your business.
7. Try not to get caught up in loading your site with
technological gizmos and gadgets. Concentrate on
your words, they will do the actual selling.
8. Create your own ad copy; don't copy the basic
run of the mill ad copy. Don't be afraid of trying
something different to increase your sales.
9. Change you ads regularly. Your prospects can
get bored seeing the same ad all the time. They
usually see the ad 7 times before they actually buy.
10. Lower your negative word of mouth marketing.
You'll always have customers that are dissatisfied.
Try to please them as much as possible.
Power Copywriting for the Internet by Bob Serling
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