1. Your press release should sound like news, not
an ad.
2. You should only send your press release to the
media related to the topic of your press release.
3. Keep your press release one page in length.
4. Your header, contact information and release
date should be at the top of your press release.
5. Use short sentences and double space your lines.
6. Your header and first few sentences should grab
the readers attention.
7. You should tell a story and mention your business,
product or service in the body of the press release.
8. Proofread your press release many times. Look
for grammar and spelling mistakes.
9. Write a press release about the new products or
services you're offering on your web site.
10. Create a press release about the results of an
online survey or poll you have completed.
11. Submit a press release about a trade show or
seminar you're hosting.
12. Write a press release about no cost chat room
classes you are teaching.
13. Create a press release about your opening of a
new web site.
14. Submit a press release about an online award
your business or web site has won.
15. Write a press release about a free e-zine you're
publishing.
16. Create a press release about online products or
services you're giving away.
17. Submit a press release about an online business
association or club you're starting.
18. Write a press release about a famous person
that's endorsing your business.
19. Create a press release about a joint venture you
are doing with another business.
20. Submit a press release about a new book or
e-book you wrote.
21. Write a press release about an expert who is
speaking in your chat room.
22. Create a press release about a fundraising event
you're doing at your web site.
23. Submit a press release about a new contest or
sweepstakes you're having at your site.
24. Write a press release about major sponsorships
you're doing online.
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