42 Deadly Ad Copy Sins That You Can Make

42 Deadly Ad Copy Sins That You Can Make

powerful persuasive copywriting for the web

Power Copywriting for the Web by Bob Serling - grab it now

I have read thousands of ad copies online and offline over my lifetime. I have read excellent ad copies that made me buy right away and some that may have had a decent product, but had a poor ad copy that turned me away.

Below I've made a list of 42 deadly ad copy sins that I've made over the years and that you can learn from:

  • -no compelling headline

  • -no believable testimonials

  • -no sub headlines

  • -no attractive benefits

  • -no features

  • -no strong guarantees

  • -no asking or answering questions

  • -no proof of benefits offered

  • -no contact information for questions

  • -no endorsements

  • -no conversational writing

  • -too long of sentences

  • -no deadline to order

  • -no free trials

  • -spelling mistakes

  • -grammar mistakes

  • -too light of text

  • -too dark of background

  • -ad copy doesn't blend together

  • -no breaks in ad copy

  • -no bullets

  • -ad copy in all CAPS

  • -few ordering options

  • -no visual aids

  • -no comparison to competition

  • -no reminding of benefits or deadlines

  • -no information about your business

  • -no appealing adjectives

  • -no appealing phrases

  • -too large of text

  • -too small of text

  • -no emotional appeal

  • -too large of paragraphs

  • -no story telling

  • -no underlining or bolding of keywords

  • -too short of ad copy

  • -too long of ad copy

  • -no facts or case studies

  • -hard to understand jargon

  • -no free bonuses

  • -too low of price

  • -too high of price

Power Copywriting for the Internet by Bob Serling

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But if you can know with complete certainty that every web marketing piece you write will successfully achieve your goal, whether it's getting a steady new stream of new customers... doubling or tripling your revenues... cashing in with lucrative backend sales... or whatever your specific marketing goal may be... and having the skill to do this year after year for as long as you're in business, what is that actually worth to you?

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Remember the price was

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Yes I want it Now!  I am taking you up on your incredible offer today at the bargain discounted price of $47 which saves me over 70% from the normal retail price.

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