What I'm about to explain to you will change to way you do your online marketing Today, Tomorrow and Years to come with little effort on your part.
This simple But effective technique involves the use of a 'Pop-Up' on your website, but, the difference between this technique and just a standard 'Pop-Up' or 'Exit Pop-Up' as we all see them is that when your potential prospects see them they are more then willing to give you there Name and Email address.
Why you ask?
Because your offering them something of Value for FREE.
As you well know the word 'Free' is one of the most Powerful words on the internet when used correctly and when combined with an 'Pop-Up'... it could make you alot of extra money with little effort.
As a marketer myself, a simple Name and Email Address is worth hundreds, if not thousands of extra dollars a year if I collect and follow-up my leads properly, but, the questions that always seem to arise are...
...How do I do it? ...What steps do I need to take?
So... now that I have your attention, let me explain to you how this can be achieved in a simple 'Step-By-Step' fashion.
What do you have that you can give away to your visitors as they leave your website that is of value to your visitor and more importantly, will benefit from?(Here's a hint... Free Reports, eBooks, eCourses, etc.)
(Note: Give away brandable ebooks, reports, etc. with your affiliate links embedded within them. Make sure they're related to the subject of the content.)
Once you've figured out what your going to give away, put together some ad copy for your 'Pop-Up' that your going to build that will grab your visitors attention and get them to sign-up for your 'Free Offer' or 'Give Away' as they leave your website.
(Note: You don't have write alot, just a few attention grabbing sentences pointing out the 'Benefits' of your offer.)
Write a short Solo. You need this because after they sign-up through your web-form from your pop-up, this is what they will receive in there Inbox with either download info or other instructions that you specify in order for them to receive there Report, eBook, eCourse, etc.
(Note: Also, make sure you attach a 'Signature File' at the end of your Solo. Many marketer's forget this part and are losing out on alot of extra profits. Don't Forget!)
You need to go to your 'Auto-responder' management console and set-up an seperate auto-responder with the solo you wrote for your 'Free Offer' and/or 'Give Away'.
Once you've set your auto-responder its now time for you to copy the HTML code for your auto-responder's Web-Form and paste it into the 'Pop-Up' you just put together.
(Note: Auto-responder services may very. Simply follow there directions.)
This is the easy part, once you have completed all of the other steps, simply paste your 'Pop-Up' code into your desired webpage(s).
If you use pop-up software that creates and automatically inserts the code for you simply select the webpage you want the code to be placed on and the software will do the rest.
Now simply upload your newly formatted webpage and pop-up to your host and start sending it Traffic!
As a general rule, test out your pop-up for your first week a see how it pulling. You may need to tweek it if its not performing to your stardards. All it takes is just a few words to be changed to make your pop-up a success.
That's it... your Done!
These are the 5 basic steps needed to turn your website into an fully 'Automated Sales Machine' that will automatically follow-up your leads 24/7/365 without you lifting a finger.
It may take a little time to set-up initially, but it'll be worth it in the long run.
Now, I just have one last tip for you.
If you really want to get the most out of your Pop-Up and the leads it brings in simply load-up your already set-up 'Auto-Responder' with 6 or 7(or however many you want) follow-up emails and set them to go out every 3 to 4 weeks.
For maximum results make sure that you target the particular Product or Service you are offering or promoting because it makes no sense to offer a Product or Service that doesn't relate to what your initial offer was that they signed up for.
(c)Copyright 2004 by Cory Threlfall
About The Author
Cory Threlfall is the Editor and Publisher of a internet marketing newsletter called the 'Internet Wonders eZine'. Its main focus is towards webmasters by providing Expert Articles, Product Reviews, Tips, & More on how to Promote there web business.